Let me introduced another amazing font “Snapple Font”. But before that let me share a brief history behind this font.
Snapple is a brand of juice and tea drinks. The company is situated in Plano, Texas, and its products are sold throughout the United States and Canada. Leonard Marsh, Hyman Golden, and Arnold Greenberg have created this company in 1972.
Did you know that Snapple was originally produced to give people a “legitimate” alternative to soda?
Yep, it’s true. The original company called itself Unadulterated Food Products. At first, the company’s products were fruit-flavored ice teas which were sold to local grocery stores and delivered by Golden in the back of his Volkswagen microbes.
Logo Design and Font
If we talk about its logo design, initially, the Snapple logo has simply consisted of a bolder italic-like slab-serif wordmark with an oval decoration surrounding the letters without overlapping any characters. The Snapple company introduced its second logo in 1977 and imitated the design of its cap. The words Snapple are in capital form in a colored solid sans-serif font with a small star next to it.
Snapple started using its second and current logo in 2008. It is an updated version of the first logo that they had used since their creation. The logo became flatter this time, also losing its serifs and acquiring a more modern feel. The company’s signage is also flat, unlike the previous versions.
Many designers are looking for the typeface used in this font and the most similar one is ITC Barcelona. Edward Benguiat designed ITC Barcelona Font and the ITC font foundry released it in the 1980s. This font became famous officially after Snapple’s logo design that used this font family as its identity.
There are 249 characters in this font including Basic Latin, General Punctuation, & Currency Symbols. Alongside those features, it becomes an ideal typeface for utilizing in every display project.